It could either mean that your content is not interesting enough or isn’t that relevant. Lauren specializes in social strategy, which includes performing social audits for Convince & Convert’s clients and helping brands make social media work for them. Next, analyze competitors and influencers…. If you are an Instagram user, you should know how common hashtag usage is. Here is a list of actionable steps you can take to conduct an audit of your current social media activity. Hashtags are used by everyone, right from individual users to big brands. Yes, it does take some effort to carry it out. If you are already active on social networks, you may need to perform a social media audit to define your starting point. Is their website listed in their profile? Even if you aren’t doing this for clients, take a look through the article to see where you might improve! Or else you lose a potential customer. Here’s a social media audit checklist that can help you get started: 1. In order to conduct an effective social media audit, it’s crucial that you start on the right note. It provides a good starting point for improvement, and removes any immediate hurdles or blockages that may have been hindering your campaign. Because your target audience and followers will simply see you as a brand that is not serious about its social media presence. Right from Facebook to Instagram to even Pinterest, you can use your social media accounts to get the word out about your product or service and grow your business. Observe how competitors and influencers use imagery on their profiles and how it is helping them with their branding efforts. Maybe it’s a new client and you need to start with a list of improvements that they can make. So when someone visits your profile, they ought to know about your company and what you offer to help them make a decision. Landing a new social media gig can put a smile on your face for months. Use Social Media Monitoring Tools . You need to revise your marketing strategy time and again and that involves your social media audits too. A social media audit is the process of evaluating the overall performance of your social presence. Are you looking for tools to help you analyze the content on your competitors' social media profiles? Before you create a social media strategy for a new client, you will need to do a thorough audit of their social media accounts. Make a list of every social media profile or page operated by your brand or by yourself as an individual. by Andrea Vahl | Mar 24, 2015 | Social Media | 3 comments. Your email address will not be published. If you’ve done any Facebook marketing you should know that finding success with this huge social media platform is all about knowing your numbers. There’s more than one way to do so. Once again, remember, a complete profile with optimized information lets people discover you through the big G. Today, for many internet users, Facebook is where it all starts. Maybe it’s a new client and you need to start with a list of improvements that they can make. Save my name, email, and website in this browser for the next time I comment. And it’s delivering results too. Here are 12 tips to conduct a social media audit. Required fields are marked *. But for written work, you will need to make sure you allow enough time to do the evaluation and write up the results. Automated Social Media reports for Agencies and Freelancer. How your page has grown in the past and how it is currently growing. Your content is working and you should continue doing it more. Remember, when your profile is complete, it shows you are professional enough to take care of the smallest details. In this article, I’ll share with you how I go about social media audits and my process. What matters is you are not ignoring the details. Do they have a robust Summary section with keywords and media? Either way, you want to make sure you look through everything before offering your services to make sure you’re up for the task! Look at some content pieces to see how often and where keywords are being used to see if the content team is doing … In this case it could be part of your hourly rate. Now, measuring social media engagement is not just about your top performing posts or the amount of “likes” your imagery has generated on your Instagram account. Role at Matter Solutions Director and do-er of things. Learn how a social media audit is like a health and wellness check up for your brand's marketing results. What does this have to do with a social media audit? It guides your actions and lets you know whether you’re succeeding or failing. You’ll look at metrics like engagement, referral traffic, publishing frequency, and click-through rate. Where can they improve? Do you have clients that need a social media audit? As simple as that term may sound, the answer to how to audit a Facebook page involves craft, skill, and science. If you’re starting out on Instagram, you may not be worried about engagement. Which means, you can fix them on time. Conducting a social media audit is a key part of your campaign strategy. SEO audits are a huge undertaking, but you can get a general idea of how you’re doing by searching for relevant keywords to see where you’re ranking. Consider implementing on our social media management services. Box 270755, Louisville CO 80027 – ph. Any copy/content that you add to your Facebook profile needs to be assessed. Managing your social media platforms are now easier than ever. Then, what actions to take to get their online presence where it … However, using the wrong imagery can and will affect your page’s ability to attract relevant followers. Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. With proper planning, you can do a social media audit in as little as 15 minutes. Keep in mind that as a business, it is not necessary for you to be on every social media platform out there. 5 Key Questions to Ask When Landing Your Next Social Media Client By Nick Usborne. Posted 12.31.2020 by Josh Krakauer. Are they using some form of lead capture? What types of content are they producing that will help their social media strategy? You simply cannot afford to shoot in the dark and hit your aims. Portraying your brand in a positive light in front of your prospects and customers. Which in turn can help you increase your follower count. Check your profile images and other pictures associated with your page to see if it is consistent with your brand. Hashtags are used by everyone, right from individual users to big brands. And the best way to know that is to understand if it is engaging enough. You don’t have to make this complicated. You can weave this into your strategy costs or charge as a separate service. By knowing the weaknesses and strengths of your execution, you’ll be in a better position to improve it. But if you’re not seeing many comments (even though you should be getting them), then there’s a problem. You already have access to every tool you need to conduct an effective social media audit, so why not take the step? Or else you lose a potential customer. An optimized profile and cover picture that is of the right size, Imagery that is not only Facebook-friendly but is also professional, Verification check mark to show your business is authentic and real. Not the DIY type of business owner? How Do You Do a Social Media Audit? Sometimes you can do it using in-built tools like Facebook analytics and Twitter analytics. Not just of small businesses, but also of many known brands. It’ll help you discover what exactly you’re doing wrong and how you can improve it so that your audience is able to connect to your content. Social media is not a new or strange tool for marketing a business online. Year after year, the social media ad spend is increasing, and will continue to grow as more businesses jump on the bandwagon. From that, you can check you are operating on the best social channels for your brand, and that you are running each account effectively. Which is why analyzing the aesthetics of your Facebook page is a critical part of your social media audit. There are no exceptions because people have started to use Facebook for searching products and services. Step #1 List Accounts A recorded video tour can be helpful so they don’t have to take notes while you give pointers. Compare how engaged they are for each network and try looking for indicators as to why. LYFE Marketing, Copyright All Rights Reserved © 2020, This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. Do they have a good Professional headline? Do you want to give out that image? However, given the fact that Instagram is becoming one of the most important marketing platforms for social media marketers that you need to add to your social media audit. Are they tweeting 5x per day minimum? However, the process is simple and straightforward. Put in the time to analyze it line by line to ensure you’re not skipping any important details. Are they regularly Circling and being circled. Start by analyzing your social media pages/profiles…, 2. You can also see my post on how to price your social media services to get some ideas on pricing. You might try doing an sample of one of their sites as a way to gauge what to quote. This is exactly why social media marketing is slowly but steadily becoming one the most powerful forms of Internet marketing. How? These elements make the biggest of the difference because they matter the most to your followers and as well as Facebook. And it’s. dollars to a whopping 48 billion US. How Do I Conduct a Facebook Social Media Audit? A more formal report can have different levels, too. Keep it concise. dollars invested in social media advertising. Because when you’re hired to do social media work for a company or organization, they’ll need your help on an ongoing basis. The number one reason hashtags are so popular on Instagram is because they help people find new content and also share it with others. Do you want to create a strong social media content strategy? Keep a tab on your progress by following up on each of your goals and comparing them to your overall performance over a period of 1-3 years. Don’t make it so lofty and broad that it’s unattainable or impossible to measure. The idea is to focus on the basics first and then move forward to dig deeper — depending on how far you want to improve your social media marketing. Besides making your page look professional, these details also help your social media profile. This includes: Bio and “About” language (when in doubt, refer to your style guide) Profile and banner … Do they have a good cover photo? The strategy will describe the situation you want to reach in … Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. Why a Social Media Marketing Onboarding Process Is Important. How come? See the number of followers they have (and are consistently gaining) along with the level of engagement generated on their page or profile. You just need to be where your target market is at. Using this metric you’ll get an understanding of the number of comments/likes a post gets “per individual follower”. eMarketer found out in a study that 6 out of 10 small businesses find it difficult to track the return on investment from their social media marketing efforts. Do you have clients that need a social media audit? I co-authored the book Facebook Marketing All-in-One for Dummies and I was the Community Manager for Social Media Examiner for over two years. Look at detailed demographics’ data, including countries, occupations and interests, check the gender split of your audience and discuss with your team what they think has moved their audience the most over the past few months. But you’ll have a high return on your time investment, if you focus on the right elements. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. In order to achieve the right imagery on Facebook, just be creative and keep in mind what Facebook wants in terms of image sizing. Analyzing the success and failure of your social media campaign in terms of conversions and finding out what factors are actually affecting the core conversion rate. It has come a long way from being a way to socialize on the web and entertain yourself. Of course not. Which will eventually help you generate a positive return on your investment. What your Facebook marketing strategy is achieving you and if you need to tweak it anyway. (720) 432-4632 –, Facebook Ads and Apple iOS 14 Changes: How to Prepare, Facebook Ads Shut Down: 2 Issues to Watch, Adding the Facebook Pixel to Multiple Sites, Facebook Marketing All-in-One for Dummies, Learning Limited in Facebook Ads: What it Means and How to Respond. Start your 7-day ReportGarden free trial. The more people are engaging with your posts, the higher is your engagement per follower. When you begin to study Facebook Insights, you’ll not only know how effective your marketing campaign is, but also how you can improve your Facebook Page and get those details right. In a way, you are right. This lets you focus in the right direction and ensures you’re not wasting time on activities that are not worth it. Even though filling out your business profile is a step that you cannot ignore, you’ll find the social media landscape littered with profiles that are incomplete. Also, your content is more likely to be found by people who are not following you but are interested. However, as you move forward, you need to see how your content is performing. This obviously makes a huge impact on your overall social media campaign. Social Media audit is the process where SEO companies in Sydney review and determine the total social media presence of each organization or business. Even though Facebook may not be Google, it is still where many users are searching for relevant businesses. There are no exceptions because people have started to use Facebook for searching products and services. Or else you may end up wasting both time and money. Are your competitors using similar tactics or are they doing something better? You can go to a variety of depths with an audit from a quick overview down to a much bigger audit that also involves future strategy. They learn about brands, follow them and research them on Facebook before doing any business with them. Initially, your social media audit will take some time. If you are an Instagram user, you should know how common hashtag usage is. However, as more and more marketers find success with social media, it’s also turning out to be a great way to grow your business. The best and the most effective way to analyze and understand how your social media activities are faring is to conduct a proper social media audit. There are a number of valid reasons to do a social media audit, some of which are: Doing a social media audit gives you a whole new clarity that you wouldn’t have found before. On the surface, social media networks work towards connecting people with their family, friends and colleagues. When applied to social media marketing, these actions could be of your prospects, customers or your own. It’s also worth noting that the United States happens to be the leading market with more than 14.8 billion US. Consider implementing on our. To start off, you need to begin by focusing on the most crucial elements of your Facebook page. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. Your social media marketing is incomplete without a complete business profile. An easy way to do it is by creating a Facebook audit checklist. If you manage social media for clients, a social media audit is an essential first step to take. Work on the following elements to ensure you have an attractive and engaging Facebook page: A high resolution image of your logo paired with a simple cover photo can sometimes be enough to draw the attention of your target audience. In this article, I’ll share with you how I go about social media audits and my process. You can analyze the following to make sure you’re doing a proper social media audit for your Instagram account: When you create content for your Instagram account, you want to ensure that it is working. Knowing your position with your competitors so that you can start applying tactics that they are ignoring. You can then decide if you want to keep all of them, or be less active in some. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Or it could be a deeper dive where you go into the strategy of how to get more leads with social media compared to what they are doing now. Are they using Keywords in their profile and their videos? Which can only be seen and understood with the help of the right metrics. Let’s start with the qualitative factors : the hard facts, via Facebook Audience Insights , Instagram analytics , Twitter metrics, and other social analytics. By keeping an eye on this one metric, you can improve the quality of your content overtime. According to Social Media Examiner, only 42% of marketers were able to keep measure of their social media marketing efforts. The burning question is, how do you as a business get the most out of, What strategy is working and giving you optimum results, What isn’t working and is repeatedly failing to give good returns, What can be done to achieve better results on your chosen social media platforms. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. Conducting a social media audit will help you refine your social media strategy. You’ll become a master at all of them with enough practice. This doesn’t necessarily mean that you have to spend a lot of time conducting it. Questions such as…. I would bring all metrics of their social performance in a single sheet, turn them into info, and provide insights. Have double-checked the links that go out to your company website and other social profiles. We do this fairly often for clients, and they often ask us exactly what it entails so they can audit their social media activity themselves from time to time. When you’re finished, you’ll have a single strategy document for all your social channels, with key details at your fingertips. And one of the most effective ways to do that is to measure engagements per follower. Are you and your team effectively utilizing all our social media channels? The basis of a social media audit is to compile the client’s social media assets for an accurate assessment of their online presence. Almost all of the time, I relied on social media audits. Using a social media questionnaire for your clients will help you be a more efficient social media marketer, as you’ll start planning your strategy with all the information you need. Round up a few influencers in your industry and study what they do to effectively manage their social media image/brand. If you follow what I’ve outlined in this article, you can complete yours in as little as 30 minutes. There are many amazing Social Media monitoring tools that are designed to help you understand what your clients want and need, so that you can adjust to … Please note that if you are running a local business and have a real, physical location, you have to complete your profile at all costs. Because social media management is ongoing, it represents recurring income for you as a business owner. You also need to take a look at the comments your visual content is receiving. ... UK, the company took on Australian clients when Ben emigrated to Brisbane in November 2006. Ben spends most of his time consulting with clients and setting the digital strategy for campaigns. Your social media audit should efficiently help you find the answers for the right questions, so that you’re constantly improving. Anybody can hit a like to a photo, but it takes someone who is really engaged to actually leave a meaningful comment. (including retweeting and tweeting others). Are they using good keywords in Board titles? The burning question is, how do you as a business get the most out of social media marketing if you are unaware of what’s working and what’s failing? Or use tools like Skype, Google+ Hangouts or Join.me to do screensharing, recorded audits. Without it, you won’t know where a client is going, let alone what you need to do to get them there. An audit assesses how well your current activities are working for you, what needs adjusting, and what is no longer working. Even though measuring the metrics on Instagram is crucial, audience insights are not as straightforward as other social media networks. In order to conduct an effective social media audit, it’s crucial that you start on the right note. It’s also about finding the right balance between channels to make your social media strategy successful. I also double as, Grandma Mary – Social Media Edutainer, but more about her later. You should also analyze and reassess your goals using this same plan. However, as surprising as it may seem, there are still many online marketers and businesses that are unsure about leveraging social media for maximum results. Social media sites like Facebook and Twitter will offer you the needed access to analytics data so that you can improve your social media marketing campaign. The Blueprint goes through the process of auditing your socials step-by-step. How to Do a Social Media Audit for Clients. In this video i (Tom Spencer) show you how i create social media marketing audits for businesses. After getting a comprehensive summary, the next step is to decide where improvements can be made. A social media audit is an examination of your business’ social media presence to determine whether the work you are putting in is worth the return on investment. Have they connected their other social accounts in their bio? The first time you created your Facebook page, you may not have thought of the importance of adding even the most basic details. Have provided the necessary business information such as hours and location (this applies only to brick and mortar businesses). This can be challenging depending on the depth. Right from the engagement rate to number of Likes received to the audience demographics — by understanding Facebook Insights, you will know: It doesn’t matter how big or small your Facebook Page is. This might be part of a consulting session where you go through their sites one by one and point out things that need to change. It involves the vital steps required to analyze and review three main factors of your social media marketing: The popular Pareto principle says that 80% of your results come from 20% of your actions. Or maybe this is a special service you offer with the opportunity to have you do the work for your client. What makes a social media audit work is the fact that when it is done right, it can help you find the smallest of the issues. I believe that creating digital marketing audits for your potential clients is … The number one reason, Not the DIY type of business owner? For solopreneurs or entrepreneurs with a personal business page, all you need to do is use a high-res picture of your face, that’s all. The data offered by Facebook Insights is a goldmine which makes it an analytics tool that no social media marketer can afford to ignore. However, now that you’re doing your Facebook social media audit, you should pay your profile the attention it deserves. Also, what do you do to ensure your social media ROI is precisely measured at all times? Your email address will not be published. Now, if you think doing a Facebook social media audit will be difficult task, think again. Six Social Media Discovery Questions We Ask Every Potential Client These simple discovery questions tell us everything we need to know about how social fits into a brand’s big picture. Just like a huge house-cleaning task, a social media audit makes your campaign cleaner and smarter. How about you, have you done social audits for clients or for yourself? When you are looking at someone’s social media sites, you are typically looking at 3 main things: Then you want to look at more specific things: I usually use my social media checklists to help give structure to the audit and I will give links to each checklist but also provide highlights to watch for on each platform. If and when you do your homework efficiently and focus in the right direction, you can do a proper social media audit for your Facebook pages in a few minutes. Also, make sure the images you use are high quality for best results. This is an essential step in a social media audit (as well as a core part of your social media audit report) that many marketers forget. These questions are designed to help you get all the information required to work with your client’s social media strategy. Have claimed your Facebook page URL name that reflects your brand (example: Facebook.com/brandname). If you’re getting more comments for your posts, it clearly shows that people are liking your content and you are in the process of building a loyal followership. See if these profiles/pages have been filled out with the right details and convey your main message. How is your performance and what you can do to improve it? Years even. As you do more of these, you will then get a better feel for how long they take. Do they have at least 5 boards with 5 Pins? Maybe it’s some bullet points with screenshots on what needs to change and how to change it. How can you do a social media audit? But in the end, it will allow you to make many minor tweaks that will only enhance your social media marketing campaign on a broader scale. Want to try the social media audit template yourself? Who your audience is and what are their preferences are when it comes to content. Too busy, nice design, well-branded ) your overall social media networks work towards connecting people with family! 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