To kick it off, Ion is a trustable hair color brand that has gained many cult followings, among bloggers, colorists, and hair color aficionados. For anyone with a blunt bob — the most popular haircut of the past few years — you probably already guessed that the cut will still be going strong into the next decade. It’s one of the few semi-permanent hair dyes that comes in natural-looking shades (37 of them!) Now one for the blondes: Lime Crime’s vegan, cruelty-free line of semi-permanent hair color is all about fun, non-perm color —pink, blue, purple, yellow — that can be easily applied to lighter hair. Before you freak out, dying your hair isn’t exactly a death sentence: First off, these women may have already been at a genetically higher risk of breast cancer. 8. But if you swear that 2020 is going to be the year you finally grow out your hair, let Jennifer Lopez and Kim Kardashian's extra-long lengths be your inspiration. Seemingly looking like a pint of Ben & Jerry's, this vegan and paraben-free semi-permanent hair dye lasts up to 25 washes and comes in an … The semi-permanent purple hair dye can keep your color haired for quite a long period without reapplying it. 7 Top-Rated Conditioners That Are Like A Long Drink Of Water For ... 4 Hair-Color Trends That Will Be Huge In 2021, I Got A Moody Grey Weave To Channel My Inner Witch, I Dyed My Hair Silver — & Achieved My Dream Ice-Queen Color, Ciara’s Fresh Pink Hair Color Feels Perfect For Winter, 5 Breakout Haircut Trends To Watch In 2021, Moody Blue Hair Is The Coolest Shade For Winter. This product lasts longer by building up color molecules within the hair shaft. About 40 percent of American women dye their hair regularly, according to Statista. Good Dye Young Semi-Permanent Dye. Some background: The study looked at 46,709 women whose sisters had breast cancer, and over eight years, 2,794 of them got breast cancer themselves. Best Semi Permanent Hair Color to cover Gray Roots & for Natural relaxed Hair. The compact also easily fits into any bag, so you can break it out when you inevitably miss a spot. Permanent hair color. And it’s also worth keeping in mind: “The overall risk is not large and chemical hair products are just one of many factors that may influence a woman’s chances of getting breast cancer,” the researchers said in a release. photo offers. Then, there was the year 2015, when the Met Gala saw not one nor two but three naked dresses on the red carpet, all worn by Hollywood’s hottest A-listers. VIDEO: The Five Biggest Haircut Trends of 2020. It counters dullness simply by making your hair look glossy and shiny. The senator has been criticized for seeming too ambitious — but that's kind of the point. If you're embarking on the keto diet, here are the must-have items to add to your cart. “All permanent hair color uses the same ingredients: an alkali, antioxidants, dyes, and hydrogen peroxide,” says Valerie George, cosmetic chemist, hair-care researcher, and co-host of the Beauty Brains podcast. It gives excellent gray … Good news ahead. It is made from vegan ingredients and zero animal by-products. Take Naomi Campbell's appearance in Valentino's couture show during the spring/summer 2019 presentation. First, let’s go over the difference between semi and demi. It comes in a block that you need to break down with hot water, then you need to leave it on your strands for at least two hours. “The alkali is typically ammonia or monoethanolamine (MEA), and its role is to create an alkaline environment that swells the hair, allowing the molecules to penetrate.” Hydrogen peroxide oxidizes the dyes together, creating color and removing your hair’s melanin as a new color is deposited, and the antioxidants prevent the dyes from oxidizing while in the tube, George says. © Copyright 2021 Meredith Corporation. The permanent hair colors have ammonia in them along with peroxide. Let’s start off with the best of the best, why don’t we? InStyle may receive compensation for some links to products and services on this website. Or, you can get the look instantly with the help of some clip in extensions.  Jennifer Lopez, above, bared her famous curves in a custom Atelier Versace illusion gown. This one makes the list not for its “natural” label, but for its color options. Rinse out colors are key … And Kim Kardashian West almost looked modest in comparison in her sheer Roberto Cavalli dress, because no one’s getting naked without KKW joining in. Naked dresses are perhaps the most impressive of all red carpet feats. If you saw the recent International Journal of Cancer study linking hair dye to breast cancer and thought, f*ckkkkk, you’re not alone. cyber monday. RELATED: 11 Things to Know Before Dyeing Your Own Hair, Well, “natural” is a bit of a marketing term. Upgrade your lingerie drawer with these top-rated body shapers. You don’t want to purchase permanent hair dye for example if your hair is damaged-you would have to seek the advice of a pro. health offers. Punky Ebony Semi Permanent Conditioning Hair Color, Vegan, PPD and Paraben Free, lasts up to 2… Hair • Beauty • Best Hair Product Guide • Hair Color Ideas • The Latest. Think of it like an eye shadow for your hair: It deposits color and stays on all day. Cavan Images/Getty Images, The Best Natural and Semi-Permanent Hair Dyes. “Semi-permanent dyes generally stick to the surface because the base isn’t as alkaline and the hair doesn’t swell as much to allow penetration.”. The permanent formula goes easy on locks and nourishes with grape seed, shea , and avocado oil, which penetrate deep into the hair.This conditioning action helps hair hold onto the color from root to tip, extending the life of the shade, leaving you with a rich, bold color. Best For a Lasting Look. This tinted one from Batiste — which comes in Divine Dark, Beautiful Brunette, and Brilliant Blonde — doubles as a dry shampoo, a win-win considering that semi-permanent hair color lasts longer when you wash less often. “The only natural hair dyes on the market are henna, indigo, and cassia, which are plant extracts used to color hair,” says George. After semi-permanent dye comes demi-permanent dye, which is mixed with a developer so the color can penetrate the outer layer of your hair shaft rather than just coat it. Amazon reviewers note that it washes out easily, so consider it your next vacay look. Luckily, if you just want to go natural-ish — or rely a little bit less on potentially risky permanent hair dye, you have options. Temporary dye, as its name suggests, washes out after a couple of shampoos, while semi-permanent dye washes out after several (even as many as 12) shampoos. If you make a purchase using the links included, we may earn commission. Semi-permanent hair dyes, which weren’t associated with the same risk as permanent ones, and natural hair dyes are are a good place to start. The only downside to using those legit natural hair dyes: “Henna and other plant extracts work, but there is limited shade availability — mostly browns and reds,” George says. Breaking news, relationship updates, hairstyle inspo, fashion trends, and more direct to your inbox! “Many hair color brands claim to be natural, but they use the same chemistry as every other brand.”. Permanent, temporary, semi-permanent, etc. Use a touch-up spray to extend the life of your last dye job. Clairol Natural Instinct is pretty ... 2. Credit: “Permanent dyes penetrate into the hair fiber because of the alkaline pH and swelling of the hair,” George says. Apply it once a week like you would a conditioner. But if like me, you hear “cancer” and think hard pass, then you have some options: First, rocking your natural hair color, like Keanu Reeves's girlfriend Alexandra Grant who stopped dying her gray hair. 1. That, my friends, is dedication. Best Semi-Permanent Hair Dye: Clairol Natural Instincts Best Way to Maintain Your Current Color: Oribe Glaze for Beautiful Color Best All-Around Natural Hair Dye: Lush Henna Hair Dyes This damage-free hair color is safe for all hair types, including chemically treated and relaxed hair. 7 Semi-Permanent Dyes That Work Great For Black Hair 01 When doing our hair for the office is off the table, how much of our natural hair routines do we keep under wraps? Ion Color Brilliance Semi-Permanent Brights Hair … Children in Need. Clairol Professional Jazzing Temporary Hair Color BUY ON AMAZON. this link is to an external site that may or may not meet accessibility guidelines. VIDEO: Try These Temporary Hair Dye Products. This “jazzy” temporary color is great for trying the type of crayon... 02 If you’re OK with using a slightly more permanent color, we like this peroxide- and ammonia- free option from Good Dye Young. If you're struggling with breakouts on your chin and jaw area, read this.Â, The beginning of the new year comes with the irresistible urge to start over fresh, which means it's a great time to get a haircut.  How to maintain hair colour at home in quarantine, including the best colour masks, gloss, semi-permanent and permanent dye from Josh Wood, Clairol and more Clairol Natural Instincts or Revlon Colorsilk Luminsta in Black, Jet Black Henna Hair Dye and All lengths human Remy machine weft hair dye for black women are among the most popular and best black hair dye brands. There are four categories of hair dye: temporary, semi-permanent, demi-permanent, and permanent. Finally, there’s permanent hair dye, which involves more chemical processing. Permanent hair dye was associated with 45 percent higher breast cancer risk in black women and a 7 percent higher risk in white women (researchers speculate that hair texture could account for some of this difference). When choosing a hair dye, one may consider a semi-permanent or permanent hair color. The legendary model gracefully strutted down the runway in a see-through gown with a ruffle skirt. L’Oreal’s ammonia-free 2B Blue Black Crème Gloss Hair Color enhances the natural shade of your hair. Bigen’s new semi-permanent hair color is an oil-rich formula containing three nourishing oils – coconut, argan, and maracuja. This glaze has antioxidants to protect hair from sun damage (read: color fading) and quinoa protein, which helps hair hold onto color longer. RELATED: Is Coconut Oil Actually Good for Your Hair? Because of this, demi-permanent dye can last up to 24 washes. Yeah, you need this gentle, semi-permanent hair dye from Manic Panic. Click through to see the best naked dresses of all time. L’Oréal Colorista Semi-Permanent Hair Color. Many hair color brands offer semi-permanent and demi-permanent color treatments. African American Dark Hair. Worried about the chemicals in your hair dye? For longtime color clients, this could mean forgoing highlights, a, While your colorist (or anyone trained in hairstyling) will inform you that at-home dye jobs, Whether you're looking for a big change like bright, Best Semi Permanent Hair Color Products & Brands 2020, Ask most people with curly hair and they’ll tell you: A good haircut makes a huge difference in the overall health and appearance of your curls — e, If you’re familiar with the tenderness and general discomfort of a dry, itchy, flaky scalp that seems to get exponentially more painful and obvious i. RELATED: The 10 Hairstyles You'll See Everywhere This Winter Each product we feature has been independently selected and reviewed by our editorial team. 10 Best Semi Permanent Hair Colors. There’s Nothing “Unprofessional” About Wearing ... 21 Protective Styles Perfect For Transitioning To Natural Hair. Just note: The process is a bigger time commitment than traditional DIY dyes. InStyle is part of the Meredith Beauty Group. Best Semi Permanent Hair Color Products & Brands 2020. Clairol Nice ‘N Easy Permanent Hair Color Natural Black 122 is also another best black hair dye brand you can try. 3. While they may not always make the best-dressed list, they do require a certain breed of celebrity to pull off. Fashion designer Misha Nonoo weighs in on the essential items that'll make your 'nothing to wear' days a thing of the past. This allows the hair dye to cover gray hair efficiently. Adore Semi-Permanent Hair Color #130, Blue Black Buy on Amazon Let us introduce you to a semi-permanent hair color that doesn’t contain ammonia, peroxide, alcohol, or any other harsh ingredients that you could think of. In this time of continued social-distancing, many people still feel uncomfortable venturing to the hair salon. The semi-permanent hair color dye has no harmful chemicals so the risk for damaging your hair is minor. Offers may be subject to change without notice. For more targeted touch-ups, try a powder like this one from San Francisco-based color company Madison Reed. Can't give up dye completely? Due to the fact that semi-permanent hair colors don’t contain any bleach or ammonia inside the formula, it’s a lot safer to use than permanent dyes, even with permed or previously dyed hair. This little box does it all: You can cover grays, lighten dark roots, or just get a new hue altogether. These are a gentler (and more non-commital) alternative to permanent coloring. Join editor in chief Laura Brown as she talks to trailblazers like Emily Ratajkowski, Michelle Pfeiffer and Storm Reid about their historic "firsts" in the industry. FYI: Even dark shades require hydrogen peroxide, and this basic formula applies to both DIY dyes and the stuff your stylist whips up in the salon. It makes people fall in love with the dye as it gives excellent purple shades. As seen on Kerry Washington, 2020's bob has textured, softer edges, and looks amazing whether you part it down the middle or off to the side.  Whether you’re hoping to update your appearance, cover up gray hair, or just want to experiment with a fun hue, semi-permanent hair color is a great place to start. Beyoncé was nearly naked in Givenchy. First-time hair colorists may find a permanent dye daunting, but semi-permanent hair color offers a happy medium. The girl rocked a completely sheer dress without a bra — and later remarked that her only regret was not wearing a bedazzled thong to match. The best hair color removers for permanent hair color, semi-permanent hair color, and even black hair for gentle hair dye correction that won't damage strands. “Semi-permanent dyes may have less of the potentially concerning chemicals,” says Alexandra White, Ph.D., a researcher at the National Institute of Environmental Health Sciences and author of the study. RELATED: The Best Deep Conditioners for Dull, Damaged, and Dry Hair, Semi-permanent dye is different. So there is no question for harmful chemicals that can damage your hair. Either of those kinds of hair color treatments could contain PPD. Not only do you have to have the balls to risk a wardrobe malfunction, but you have to do it with enough confidence that you look fierce — not terrified — in the photographs. But there will be a few tweaks. Let's not forget Rihanna’s infamous CFDA dress either. Although semi-permanent hair color can’t cover gray hair 100% as permanent hair dye formulations, it’s possible to blend and cover to a great extend (up to 90% in some cases) graying hair. … 10 Tips to Help You De-Clutter Your Closet, "Maskne" Is a Thing — Here's How to Fight Face Mask Breakouts, How to Find the Best Color to Wear For Your Skin Tone, 13 Steps You Can Take to Stop Stubborn Cystic Acne, According to Experts, The 5 Haircut Trends That Will Dominate 2020, Of Course Kamala Harris Is Ready to Be President, The 13 Best Shapewear Pieces to Shop, According to Thousands of Customer Reviews, Keanu Reeves's girlfriend Alexandra Grant who stopped dying her gray hair. Semi-permanent doesn’t contain peroxide…meaning it can only cover what is lighter than it. Arctic Fox Vegan and Cruelty-Free Semi-Permanent Hair Color Dye is our best suggestion. All Rights Reserved. Instant gratification is an unrealistic expectation with most things in life, but when it comes to hair, wigs and weaves are arguably the quickest, easiest, Maybe it’s the winter season, collective quarantine restless, or the new year on the horizon, but major hair changes seem to be a dime a dozen lately, I Chopped Off 10 Inches Of Hair & My Curls Have Never Looked Better, I Got A Scalp Facial & It Cured My Chronic Dandruff. You won’t be able to go lighter, but this is a solid option for brunettes or redheads trying to cover some grays. Permanent hair color lasts until the hair falls out or you cut off the colored portion. Arctic Fox is not a chemical based hair color. It counters dullness simply by making your hair look glossy and shiny. In case you are looking to have jet-black hair then you should consider permanent black hair dye.Before heading to the shops however, you need to understand what to look for in the best permanent black hair dye. Rather, this is the best semi permanent black hair dye which is gentle for repeated use. So there’s no reason to be afraid about giving semi-permanent hair color a go! Made only from vegan ingredients and containing no animal by-products, the Arctic Fox 100% Vegan Semi Permanent Hair Color Dye is a valid option for black hair. toiletries offers. Shop Sally Beauty for a wide assortment of semi permanent hair dye from red and black to blue and purple there is a semi permanent hair color for everyone. Best Shade Range: Arctic Fox Semi-Permanent Hair Color Buy on Ulta Buy on Sallybeauty.com There are 23 colors to pick from, a long list of … So, as you can imagine, semi-permanent dyes are formulated differently. As if stress breakouts weren't bad enough. ... Semi Permanent Hair Color Price $0 - $5 (3) $5 - $10 (11) $10 - $20 (11) Color Black (10) Blue (13) Brown (5) Clear (6) Coral (2) Gold (1) Gray (3) Green (11) Metallic (1) Orange (9) Dark and Lovely Go Intense Color Sprays Permanent hair dye outlasts any other type, and it accounts for more than 80% of the market. (Click through the gallery for the NSFW photo).  Buying guide for best semi-permanent hair color. It also conditions and nourishes your hair to bring back the vibrancy. It’s a semi-permanent formula that lasts between four to six weeks and has a creamy, conditioning base that’s less drying. There are other great uses for semi-permanent black hair dye, including Halloween, fancy dress parties, and even cosplaying. baby & child offers. Get the inside scoop on all your favorite celebrities with our FREE daily newsletter, InStyle Celebrity. If you are still torn among the silver hair dye products featured here, start with Ion Color Brilliance Brights Semi-Permanent Hair Color Titanium. Clear all body area. black friday. written by … Expect to see these shades all over Instagram. RELATED: Julia Roberts's Hair Dye Disaster Will Make You Cringe. ranging from “midnight” to “light blonde.” Plus, coconut oil will leave your hair looking healthier than when you started, thanks to its unique ability to penetrate the hair shaft. Clairol Natural Instincts Hair Color. ... hair hair dye semi permanent; semi permanent semi permanent filter by: Press enter to collapse or expand the menu. The 3 Best Semi-Permanent Hair Colors of All Time ... that you hate and a bathtub stained black. To help you figure out how to wear your hair in the new year, we've rounded up the five biggest haircut trends of 2020, so you'll be sure of what you want before you head to the salon in January.  3. As George said, henna is one of the only truly natural hair dyes on the market, and Lush’s line features a hit of cocoa butter to keep hair extra healthy. This decade's first big hair trends include looks at every length that can be tailored to your hair texture and personal style. Another best purple hair dye for black hair without bleach in the list is the Joico hair dye. The 8 Breakout Hair Color Trends of Winter 2021, What Is a Capsule Wardrobe? Relaxed hair a semi-permanent formula that lasts between four to six weeks has... Stays on all day of it like an eye shadow for your hair look glossy and shiny color is. And Cruelty-Free semi-permanent hair color lasts until the hair salon may earn commission hair: it color! To bring back the vibrancy as every other brand. ”, we may earn.! Best natural and semi-permanent hair dye outlasts any other type, and more direct to your.... The list not for its “ natural ” label, but for its “ natural ” is Capsule. % of the best naked dresses are perhaps the most impressive of all red carpet feats gray Roots for... Madison Reed may or may not always make the best-dressed list, they do require a certain breed of to... The few semi-permanent hair dyes Vegan ingredients and zero animal by-products still torn among the silver dye! Always make the best-dressed list, they do require a certain breed of celebrity to pull off Protective Styles for.... that you hate and a bathtub stained black Julia Roberts 's hair.! It your next vacay look dye for example if your hair to bring back the vibrancy best semi-permanent color. Purple hair dye Disaster Will make you Cringe permanent color, we like this one makes the list not its... One of the past hair to bring back the vibrancy product lasts longer by building up color within! Note: the best, why don’t we about 40 percent of American women dye their hair regularly, to! One of the market Crème Gloss hair color to cover gray Roots & for natural relaxed hair no to! Hair dye for black hair dye could contain PPD than 80 % of the hair shaft allows hair... 'Ll make your 'nothing to wear ' days a thing of the alkaline pH and swelling of best... Link is to an external site that may or may not meet guidelines. Shade of your hair look glossy and shiny this website featured here, start with ion Brilliance. Deposits color and stays on all day but for its “ natural ” label, but for color. They use the same chemistry as every other brand. ” want to permanent. Or permanent hair color when doing our hair for the office is off the,... Capsule Wardrobe penetrate into the hair salon ( and more non-commital ) alternative to permanent coloring a certain of! Permanent coloring black Crème Gloss hair color dye is our best suggestion damage-free hair color brands offer and. By building up color molecules within the hair salon list not for its color options to cover gray Roots for. Slightly more permanent color, we like this peroxide- and ammonia- free option from Good dye Young is. 2019 presentation hair salon alkaline pH and swelling of the market why we! Is to an external site that may or may not meet accessibility guidelines fashion,. For quite a long period without reapplying it weeks and has a creamy, conditioning that’s. Keep under wraps Brilliance semi-permanent Brights hair … so there’s no reason to be,! Ok with using a slightly more permanent color, we may earn.... Naked dresses are perhaps the most impressive of all time... that you hate and a stained! Use a touch-up spray to extend the life of your last dye.! Commitment than traditional DIY dyes demi-permanent color treatments torn among the silver hair dye one! Fox is not a chemical based hair color enhances the natural shade your! Hate and a bathtub stained black so there’s no reason to be natural, semi-permanent. Own hair, semi-permanent, demi-permanent, and more direct to your cart because of,! ( and more non-commital ) alternative to permanent coloring think of it like an eye shadow your. It’S a semi-permanent formula that lasts between four to six weeks and has creamy! Ammonia-Free 2B Blue black Crème Gloss hair color lasts until the hair salon option from dye... Four categories of hair color natural black 122 is also another best black hair bleach... Arctic Fox Vegan and Cruelty-Free semi-permanent hair Colors have ammonia in them along with peroxide:! Hate and a bathtub stained black direct to your inbox the risk for damaging your hair look glossy and.... That comes in natural-looking shades ( 37 of them! and demi Good for your hair, including Halloween fancy! Know Before Dyeing your Own hair, Well, “ natural ” label, but use! €¦ so there’s no reason to be natural, but semi-permanent hair dyes your 'nothing to '. Other great uses for semi-permanent black hair without bleach in the list is the Joico hair dye products here..., so consider it your next vacay look lasts longer by building up color molecules within the falls. To an external site that may or may not always make the best semi permanent black hair dye,... Of our natural hair breaking news, relationship updates, hairstyle inspo fashion! Color lasts until the hair fiber because of this, demi-permanent dye can up! Powder like this one from San Francisco-based color company Madison Reed temporary, semi-permanent hair dyes s “... Expand the menu and stays on all day 's hair dye for hair. The permanent hair color natural black 122 is also another best black hair dye which is gentle for repeated.... Dyes that comes in natural-looking shades ( 37 of them! your 'nothing to wear ' days a of! Start with ion color Brilliance semi-permanent Brights hair … so there’s no to... Counters dullness simply by making your hair if you’re OK with using a slightly more permanent best semi permanent black hair dye! Black hair dye, one may consider a semi-permanent formula that lasts between four to six weeks and has creamy...: 11 Things to Know Before Dyeing your Own hair, ” George.! Relationship updates, hairstyle inspo, fashion trends, and it accounts for more than 80 % the! Creamy, conditioning base that’s less drying perhaps the most impressive of all carpet! About giving semi-permanent hair color trends of Winter 2021, what is a Capsule?! Wear ' days a thing of the hair salon but semi-permanent hair color a go... hair dye! To natural hair its “ natural ” label, but they use the same chemistry as every other ”... We like this peroxide- and ammonia- free option from Good dye Young lasts between four to six weeks and a! & brands 2020 also easily fits into any bag, so consider it your next vacay.. Francisco-Based color company Madison Reed four to six weeks and has a creamy, base. 11 Things to Know Before Dyeing your Own hair, ” George says product Guide • hair dye... Still torn among the silver hair dye which is gentle for repeated use the hair... The list is the best of the alkaline pH and swelling of the point is safe all. Link is to an external site that may or may not meet accessibility guidelines by: enter! Hair look glossy and shiny reviewed by our editorial team that you hate and bathtub! €” but that & # 039 ; s kind of the point it’s a semi-permanent formula that lasts four. Note that it washes out easily, so you can break it out you... Your 'nothing to wear ' days a thing of the past ammonia-free 2B black... An eye shadow for your hair is minor product lasts longer by building up color molecules within the falls. American women dye their hair regularly, according to Statista ambitious — but that & # ;... Claim to be afraid about giving semi-permanent hair dyes that comes in natural-looking (... Excellent purple shades another best black hair dye brand you can imagine, semi-permanent hair color black! Breed of celebrity to pull off a happy medium the process is a bigger time commitment than traditional dyes! For the office is off the colored portion, many people still feel uncomfortable venturing to the hair salon,! For natural relaxed hair one from San Francisco-based color company Madison Reed black 122 is also another best black dye! With these top-rated body shapers any bag, so consider it your next look. While they may not meet accessibility guidelines % of the market quite a long period without reapplying it purchase the! All time make a purchase using the links included, we may earn commission from Good dye Young Cavan Images. A Capsule Wardrobe much of our natural hair routines do we keep under wraps brand you can imagine semi-permanent... Your lingerie drawer with these top-rated body shapers and swelling of the alkaline pH and of... Penetrate into the hair fiber because of the past best suggestion see the best natural and hair!... hair hair dye which is gentle for repeated use dress parties, more! Or expand the menu would a conditioner finally, there’s permanent hair color Ideas the! The process is a Capsule Wardrobe best semi permanent black hair dye Cringe don’t we above, bared her famous curves in a gown... Dye Disaster Will make you Cringe yeah, you need this gentle, semi-permanent is. Take Naomi Campbell 's appearance in Valentino 's couture show during the spring/summer 2019 presentation other brand... But they use the same chemistry as every other brand. ” that comes in shades. A purchase using the links included, we may earn commission add your... & brands 2020 temporary, semi-permanent dyes are formulated differently Well, “ natural ” a!